Ab dem 27. September 2026 sind die nationalen Regelungen zur Umsetzung der EmpCo-Richtlinie in der gesamten EU anzuwenden – und mit ihnen strengere Regeln für Umweltaussagen, die Unternehmen gegenüber Verbraucher:innen treffen. Wer hunderte Werbeaussagen über Website, Broschüren und Social Media verteilt hat, steht vor einer Aufgabe, die sich manuell kaum bewältigen lässt. Dieser Beitrag zeigt,...Read More
AI chat systems have long been an integral part of the regular work of ESG departments. The author uses AI-based chatbots in everyday ESG work - specifically ChatGPT, Perplexity and Le Chat. And not as a replacement for the classic search engine, but in day-to-day work: when texts need to be created, when workshops need to be organised and when risk logics need to be structured. This article is...Read More
In this article, we explain what gamification means in the corporate context, which effects have been proven in studies and practice in the field of sustainability and which gamification approaches are particularly suitable for sensitising and activating employees and bringing sustainability strategies to life.Read More
Many companies are already taking various measures to become more sustainable. But after a few years, there is no sustainability strategy, but a large, often wild, collection of topics and measures. All these measures certainly contribute to making the company more environmentally friendly and socially valuable. However, these colourful collections of different sustainability measures harbour some dangers for the company...Read More
In this article, we explain what gamification means in the corporate context, which effects have been proven in studies and practice in the field of sustainability and which gamification approaches are particularly suitable for sensitising and activating employees and bringing sustainability strategies to life.Read More
How can employees be encouraged to adopt more sustainable behaviour without coercion, instructions or regulations? Nudging shows that it is often small changes in everyday life and the working environment that make a big difference and promote sustainability in the company by changing behaviour. The approach uses findings from behavioural economics to make sustainable action simpler, more attractive and a matter of course. The...Read More
Implementing a sustainability strategy is often even more complex than with other strategies. Ideally, more stakeholders need to be involved and the range of problem areas to be addressed is usually more diverse. In addition, social, political and natural conditions are currently changing very quickly. Therefore, the sustainability strategy must also be adaptive in its implementation. In this article we have...Read More
