Sustainability Strategy for Future-Proof Destinations

We support tourism regions, cities and DMOs in translating sustainability, organisation, brand and implementation into a clear future agenda.
Enquire about an initial consultation for your destination
Your result
Our joint process
What our customers say
Our Expertise

Tourism with a future

Destinations are faced with the task of realigning tourism: sustainable for local people, attractive for guests, climate-adapted and manageable for businesses, administration, and politics. Sustainability thus becomes the basis for long-term attractiveness and therefore for strategic decisions, organisational development, and credible positioning.

We support destinations in approaching this task in a structured way: with clear analysis, involvement of relevant stakeholders, prioritised measures, and a roadmap that makes implementation possible. 

Your result

We connect strategy, sustainability, organisation and brand to build an actionable future agenda. Together for sustainable destinations 2050.

What you gain with us:

  • A future vision for your destination and a guiding vision
  • A strategy that provides orientation and enables leadership
  • transformative processes that build future viability and distribute responsibility, even when things get uncomfortable
  • Viable management decision-making foundations instead of gut feeling
  • Collaborative processes with stakeholders, rather than strategies developed behind closed doors – we are regionally close, approachable, and human.
  • clear organisational structure, roles, governance and funding models
  • Branding, positioning, multimedia experience guidance, tangible orientation
  • THG accounting for the destination as a whole, for the DMO, etc.
Enquiries

Our joint process

Project modules

Identify key themes and future issues

What makes your destination attractive, resonant, resilient, and credible in the long term? We analyse existing measures, structures and concepts, political requirements, market trends, opportunities and risks. From this, we deduce which Topics strategically relevant to your destination.

  • Future Monitor
  • SWOT analysis
  • THG accounting
  • Materiality analysis
  • Stakeholder analysis
  • Offer and Activity Matrix
  • Customer Journey Check
  • Market and benchmark analysis

Develop a Sustainable Tourism Strategy

What does your destination stand for in the future – and how will that become real leadership? We are developing a clear tourism strategy that considers sustainability, value creation, acceptance, culture, social aspects, the economy, and the local population. We translate future issues into prioritised fields of action, objectives, measures, and responsibilities.

  • Involvement of actors and stakeholders: surveys, workshops, dialogue formats, events
  • Future vision and positioning
  • Tourism strategy, sustainability strategy, destination strategy
  • Areas of activity and target system
  • Action Roadmap
  • Data and Monitoring Concept

Enable implementation and transformation

How does strategy become change that works in the destination? We are developing structures, roles and formats that make implementation possible: together with DMOs, service providers, administration, politics, residents and partners.

  • Roles and Responsibilities
  • Governance structures
  • Control instruments
  • Participation formats
  • Funding models
  • Stakeholder and partner processes
  • Support with implementation

What our customers say

  • “

    Very pleasant cooperation both in the preparation phase and during implementation. The defined goals were exceeded.

    Tourist sustainability strategy for the Leipzig Region destination in a multi-stakeholder process, strategic profiling, action plan, and establishment of organisational structures for implementing the sustainability strategy
    Emilie Dias, Leipzig Tourism and Marketing GmbH
  • “

    We are always happy to be a best practice example with you.

    Tourism sustainability strategy for the North Sea / Büsum destination including situation analysis, surveys, GHG accounting, action plan
    Robert Kowitz, Managing Director of TMS Büsum GmbH
  • “

    Ms Kramer concisely sums up the essential elements of a sustainability strategy in a short time, combining relevance and practical experience with a great presentation.

    Teaching on Sustainability Management in Tourism
    Prof. Dr. Rita Faullant, Director & Scientific Lead MOT / University of Klagenfurt
  • “

    Thank you for the interesting workshop!

    Workshop "Empowering Sustainability" with the Markkleeberg Culture and Tourism Office
    Susann Eube, Equality and Integration Officer for the Markkleeberg City Administration
  • “

    plant values conducted a training session for our sustainability network. The delivery was very professional, practical and motivating for our tourism businesses. Our expectations were exceeded both in terms of expertise and content. Thank you very much!

    Training, coaching, and inspiration for sustainability in tourism operations
    Marie-Claire Landenberger, Sustainability and Digitalisation, Black Forest National Park Region GmbH

Tourism expertise meets sustainability strategy

Franziska and Silke combining many years of experience in tourism with sustainability management, strategy development, moderation, and transformation processes:

More about Franziska
more about Silke

Do you want to strategically address sustainability in your destination?

We support you in developing a clear future agenda from challenges with structure, participation, and implementation power.
Enquire about an initial consultation for your destination