In this blog post, we look at how sustainability influences the perception of a company in the eyes of potential applicants and existing employees. We also look at how corporate sustainability affects the behaviour of applicants or the ambition to resign. We show conclusively that it is worthwhile for companies to take sustainability into account...Read More
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....Read More
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...Read More
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...Read More
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...Read More
While "sustainable sales" is known as a hallmark of long-term customer relationships, there are as yet few statements on how sustainability can be organised in sales. The latter refers to the totality of economic, ecological and social sustainability in sales. As sales is the decisive tool in customer contact, it has a special role to play in the credible implementation of sustainability activities in the company....Read More
In the first part of the series, we collect ideas and approaches for sustainable marketing (green marketing) and present simple tips for the environmentally friendly use of technology.Read More
