Toni Kiel, author at plant values

The comprehensive guide to setting up a sustainability strategy

Many companies are already taking various measures to become more sustainable. But after a few years, there is no sustainability strategy, but a large, often wild, collection of topics and measures. All these measures certainly contribute to making the company more environmentally friendly and socially valuable. However, this colourful collection of different sustainability measures harbours a number of risks for the company

Implementing a sustainability strategy: Practical tips and stumbling blocks

Implementing a sustainability strategy is often even more complex than with other strategies. Ideally, more stakeholders need to be involved and the range of problem areas to be addressed is usually more diverse. In addition, social, political and natural conditions are currently changing very quickly. Therefore, the sustainability strategy must also be adaptive in its implementation. In this article we have... Continue reading Umsetzung einer Nachhaltigkeitsstrategie: Praxistaugliche Hinweise und Stolpersteine

Develop a sustainability strategy within the company

How to develop an effective sustainability strategy: Analyse the status quo properly (motivation, responsibility, potential), define a clear core of vision, positioning and focus - and consistently dovetail objectives, governance, measures and KPIs. As a company, it is worth developing a sustainability strategy that is truly well-founded and authentic. We therefore show you the steps you need to take in order to... Continue reading Eine Nachhaltigkeitsstrategie im Unternehmen entwickeln

Sustainable business models: 8 strategies with impact & 4 real-life examples

There is a lot of talk about sustainable business models, but very few companies take the steps to reorganise their existing business models to make them more sustainable or even to develop new business models for sustainability in parallel. What we often see are smaller or larger ecological or social improvements to the existing business model. However, sustainability usually remains an on-top issue and is often... Continue reading Nachhaltige Geschäftsmodelle: 8 Strategien mit Impact & 4 echte Praxisbeispiele

Over 75 tips for sustainability in the company

Welcome to our collection of sustainability tips.

Here you can find all parts at a glance.

Sustainability transformation in companies: a guide

When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, just as in society as a whole, sustainable change will only succeed if we embed sustainability holistically.... Continue reading Nachhaltigkeits-Transformation in Unternehmen: ein Leitfaden

What is sustainability marketing? Help for marketers and managers

Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. .... Continue reading Was ist Nachhaltigkeitsmarketing? Hilfe für Marketer und Verantwortliche

How sustainability communication works - instructions for implementers and tips

For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by... Continue reading Wie funktioniert Nachhaltigkeitskommunikation – Anleitung für Umsetzende und Tipps

Avoid greenwashing as a company - in 5 concrete steps

The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to... Continue reading Greenwashing vermeiden als Unternehmen – in 5 konkreten Schritten

What is greenwashing?

Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition of greenwashing Greenwashing is usually understood as a PR technique in which companies deliberately give the impression of being environmentally friendly. Continue reading Was ist Greenwashing?