In our day-to-day consultancy work, we are observing that an increasing number of companies - especially SMEs - are introducing measures to improve their own sustainability performance. Not least the increasingly stringent legislation in the EU and in Germany makes structured sustainability management in companies indispensable. In previous blog articles, we have already provided comprehensive information on how to...Read More
Companies usually define KPIs (Key Performance Indicators) for their strategies and associated goals. Sustainability KPIs or sustainability indicators are in turn important tools for monitoring and measuring a company's sustainability performance. In order to measure sustainability and use it effectively and efficiently on an ongoing basis for corporate and sustainability goals, we recommend six steps for companies, which we describe in this blog post. Content Determine key sustainability topics Develop sustainability goals for the company Define sustainability KPIs and...Read More
Sustainability KPIs (key performance indicators) are key figures and are suitable for monitoring corporate goals and the achievement of sustainability strategies and for measuring a company's sustainability performance. Sustainability KPIs are also known as sustainability ratios, sustainability indicators or performance indicators. But which sustainability KPIs are important and exciting for my company? How can I measure sustainability and compare myself with other market players and competitors?Read More
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....Read More
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...Read More
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...Read More
According to the German Climate Protection Act, Germany must be greenhouse gas neutral by 2045 in order to achieve the Paris climate protection targets. At the same time, companies are increasingly advertising that they are climate-neutral or CO2-neutral. Three different terms that are often mixed up and used as synonyms in political debates and everyday discussions, as the difference between the properties is not entirely clear. Companies use...Read More
Scientists and politicians agree: global climate change has become an existential problem for us as humanity and our environment. The increasing pressure to act therefore requires more and more concrete action at both a social and an individual level. In previous articles, we have already looked at how companies can systematically calculate their carbon footprint...Read More
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...Read More
