When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, just as in society as a whole, sustainable change will only succeed if we embed sustainability holistically.... Continue reading Nachhaltigkeits-Transformation in Unternehmen: ein Leitfaden
Day: 28 January 2023
What is sustainability marketing? Help for marketers and managers
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. .... Continue reading Was ist Nachhaltigkeitsmarketing? Hilfe für Marketer und Verantwortliche
How sustainability communication works - instructions for implementers and tips
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by... Continue reading Wie funktioniert Nachhaltigkeitskommunikation – Anleitung für Umsetzende und Tipps
Avoid greenwashing as a company - in 5 concrete steps
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to... Continue reading Greenwashing vermeiden als Unternehmen – in 5 konkreten Schritten