Category: Sustainability knowledge and methods

How sustainability communication works - instructions for implementers and tips

For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by... Continue reading Wie funktioniert Nachhaltigkeitskommunikation – Anleitung für Umsetzende und Tipps

Avoid greenwashing as a company - in 5 concrete steps

The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to... Continue reading Greenwashing vermeiden als Unternehmen – in 5 konkreten Schritten

What is greenwashing?

Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition of greenwashing Greenwashing is usually understood as a PR technique in which companies deliberately give the impression of being environmentally friendly. Continue reading Was ist Greenwashing?

Sustainability in sales vs. sustainable sales - plus 8 tips

While "sustainable sales" is known as a hallmark of long-term customer relationships, there are as yet few statements on how sustainability can be organised in sales. The latter refers to the totality of economic, ecological and social sustainability in sales. As sales is the decisive tool in customer contact, it has a special role to play in the credible implementation of sustainability activities in the company.... Continue reading Nachhaltigkeit im Vertrieb vs. Nachhaltiger Vertrieb – plus 8 Tipps

Step-by-step guide for more biodiversity in companies

In our guide to biodiversity in companies, we show how specific biodiversity issues can be identified and targets and measures established. In the basic article on biodiversity in companies, we explained why the topic is becoming increasingly relevant, e.g. due to the EU taxonomy or increasingly globalised supply chains. Now we show how a company can find out where and... Continue reading Schritt-für-Schritt-Anleitung für mehr Biodiversität in Unternehmen

What biodiversity means for companies and how they can contribute to it

The discussion about biodiversity today goes far beyond the protection of cute bees and the questions about biodiversity in companies are constantly increasing. New initiatives are constantly being formed to sensitise companies and provide them with tools. On the other hand, NGOs are increasingly focussing on biodiversity in companies and... Continue reading Was Biodiversität für Unternehmen bedeutet und wie sie dazu beitragen können

Instructions for climate-friendly film production

Films take their audience into another world, they entertain, shock and sometimes even educate. That's why they were a welcome virtual way out of the living room during the difficult times of the lockdown. As people are consuming more and more films and series globally, the production of media content has become a significant part of the global economy. Continue reading Anleitung für eine klimafreundliche Filmproduktion

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