Sustainability as a job factor: importance for applicants, employees and companies

In this blog post, we look at how sustainability influences the perception of a company in the eyes of potential applicants and existing employees. We also look at how corporate sustainability affects the behaviour of applicants or the ambition to resign. We conclusively show that it is worthwhile for companies to become active in terms of employee satisfaction and their own corporate attractiveness in terms of sustainability and climate protection.

3 steps to a CO2 balance in the company

Many companies ask themselves how they can measure their climate impact and create a carbon footprint for their organisation. This can actually become a challenge if data is not collected and the expertise is not available. Excessive demands and the complexity of tasks and companies can quickly cause initial motivation to fizzle out. The good news is: In this... Continue reading 3 Schritte zu einer CO2 Bilanz im Unternehmen

Implementing sustainability management in the company - concepts and tools

In our day-to-day consultancy work, we are observing that an increasing number of companies - especially SMEs - are introducing measures to improve their own sustainability performance. Not least the increasingly stringent legislation in the EU and in Germany makes structured sustainability management in companies indispensable. In previous blog articles, we have already provided comprehensive information on how to... Continue reading Nachhaltigkeitsmanagement im Unternehmen umsetzen – Konzepte und Instrumente

Measuring sustainability in companies with sustainability KPIs

Companies usually define KPIs (Key Performance Indicators) for their strategies and associated goals. Sustainability KPIs or sustainability indicators are in turn important tools for monitoring and measuring a company's sustainability performance. In order to measure sustainability and use it effectively and efficiently on an ongoing basis to achieve corporate and sustainability goals, we recommend that companies take six steps, which we describe in this blog post. Content 1 Determine material sustainability topics Fig.: Identification of material sustainability topics according to CSRD /... Continue reading Nachhaltigkeit messen in Unternehmen mit Nachhaltigkeits-KPIs

Sustainability KPIs for every company and every industry

Sustainability KPIs (key performance indicators) are key figures and are suitable for monitoring corporate goals and the achievement of sustainability strategies and for measuring a company's sustainability performance. Sustainability KPIs are also known as sustainability ratios, sustainability indicators or performance indicators. But which sustainability KPIs are important and exciting for my company? How can I measure sustainability and compare myself with other market players and competitors? Continue reading Nachhaltigkeits-KPIs für jedes Unternehmen und jede Branche

What is sustainability marketing? Help for marketers and managers

Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. .... Continue reading Was ist Nachhaltigkeitsmarketing? Hilfe für Marketer und Verantwortliche

Exit mobile version