Category: Sustainability knowledge and methods

Sustainability KPIs for every company and every industry

Sustainability KPIs (key performance indicators) are key figures and are suitable for monitoring corporate goals and the achievement of sustainability strategies and for measuring a company's sustainability performance. Sustainability KPIs are also known as sustainability ratios, sustainability indicators or performance indicators. But which sustainability KPIs are important and exciting for my company? How can I measure sustainability and compare myself with other market players and competitors? Continue reading Nachhaltigkeits-KPIs für jedes Unternehmen und jede Branche

Sustainability transformation in companies: a guide

When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, just as in society as a whole, sustainable change will only succeed if we embed sustainability holistically.... Continue reading Nachhaltigkeits-Transformation in Unternehmen: ein Leitfaden

What is sustainability marketing? Help for marketers and managers

Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. .... Continue reading Was ist Nachhaltigkeitsmarketing? Hilfe für Marketer und Verantwortliche

How sustainability communication works - instructions for implementers and tips

For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by... Continue reading Wie funktioniert Nachhaltigkeitskommunikation – Anleitung für Umsetzende und Tipps

Avoid greenwashing as a company - in 5 concrete steps

The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to... Continue reading Greenwashing vermeiden als Unternehmen – in 5 konkreten Schritten

What is greenwashing?

Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition of greenwashing Greenwashing is usually understood as a PR technique in which companies deliberately give the impression of being environmentally friendly. Continue reading Was ist Greenwashing?

Sustainability in sales vs. sustainable sales - plus 8 tips

While "sustainable sales" is known as a hallmark of long-term customer relationships, there are as yet few statements on how sustainability can be organised in sales. The latter refers to the totality of economic, ecological and social sustainability in sales. As sales is the decisive tool in customer contact, it has a special role to play in the credible implementation of sustainability activities in the company.... Continue reading Nachhaltigkeit im Vertrieb vs. Nachhaltiger Vertrieb – plus 8 Tipps

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