Many companies ask themselves how they can measure their climate impact and create a carbon footprint for their organisation. This can actually become a challenge if data is not collected and the expertise is not available. Excessive demands and the complexity of tasks and companies can quickly cause initial motivation to fizzle out. The good news is: In this... Continue reading 3 Schritte zu einer CO2 Bilanz im Unternehmen
Category: Sustainability knowledge and methods
Implementing sustainability management in the company - concepts and tools
In our day-to-day consultancy work, we are observing that an increasing number of companies - especially SMEs - are introducing measures to improve their own sustainability performance. Not least the increasingly stringent legislation in the EU and in Germany makes structured sustainability management in companies indispensable. In previous blog articles, we have already provided comprehensive information on how to... Continue reading Nachhaltigkeitsmanagement im Unternehmen umsetzen – Konzepte und Instrumente
Measuring sustainability in companies with sustainability KPIs
Companies usually define KPIs (Key Performance Indicators) for their strategies and associated goals. Sustainability KPIs or sustainability indicators are in turn important tools for monitoring and measuring a company's sustainability performance. In order to measure sustainability and use it effectively and efficiently on an ongoing basis to achieve corporate and sustainability goals, we recommend that companies take six steps, which we describe in this blog post. Content 1 Determine material sustainability topics Fig.: Identification of material sustainability topics according to CSRD /... Continue reading Nachhaltigkeit messen in Unternehmen mit Nachhaltigkeits-KPIs
Sustainability KPIs for every company and every industry
Sustainability KPIs (key performance indicators) are key figures and are suitable for monitoring corporate goals and the achievement of sustainability strategies and for measuring a company's sustainability performance. Sustainability KPIs are also known as sustainability ratios, sustainability indicators or performance indicators. But which sustainability KPIs are important and exciting for my company? How can I measure sustainability and compare myself with other market players and competitors? Continue reading Nachhaltigkeits-KPIs für jedes Unternehmen und jede Branche
Sustainable knowledge management - consultant Steve Grundig in an interview with econic
In the econic interview, plant values consultant Steve Grundig talks about sustainable knowledge management.
Sustainability transformation in companies: a guide
When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, just as in society as a whole, sustainable change will only succeed if we embed sustainability holistically.... Continue reading Nachhaltigkeits-Transformation in Unternehmen: ein Leitfaden
What is sustainability marketing? Help for marketers and managers
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. .... Continue reading Was ist Nachhaltigkeitsmarketing? Hilfe für Marketer und Verantwortliche
How sustainability communication works - instructions for implementers and tips
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by... Continue reading Wie funktioniert Nachhaltigkeitskommunikation – Anleitung für Umsetzende und Tipps
Avoid greenwashing as a company - in 5 concrete steps
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to... Continue reading Greenwashing vermeiden als Unternehmen – in 5 konkreten Schritten
What is greenwashing?
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition of greenwashing Greenwashing is usually understood as a PR technique in which companies deliberately give the impression of being environmentally friendly. Continue reading Was ist Greenwashing?