Companies usually define KPIs (Key Performance Indicators) for their strategies and associated goals. Sustainability KPIs or sustainability indicators are in turn important tools for monitoring and measuring a company's sustainability performance. In order to measure sustainability and use it effectively and efficiently on an ongoing basis for corporate and sustainability goals, we recommend six steps for companies, which we describe in this blog post. Content Determine key sustainability topics Develop sustainability goals for the company Define sustainability KPIs and...Read More
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....Read More
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...Read More
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...Read More
In our guide to biodiversity in companies, we show how specific biodiversity issues can be identified and targets and measures established. In the basic article on biodiversity in companies, we explained why the topic is becoming increasingly relevant, e.g. due to the EU taxonomy or increasingly globalised supply chains. Now we show how a company can find out where and...Read More
Part 2 of the collection is about everyday life in the company, the office and everything around it. We have compiled a wide range of sustainability tips and tricks.Read More
Materiality analysis, in-depth interviews, establishment of sustainability goals and support in the preparation of the first Sustainability Code reportRead More
