EmpCo Consulting: Making sustainability claims credible

We systematically examine your environmental and sustainability claims, ensuring they are concrete, understandable, and verifiable.

From September 2026, stricter rules will apply to environmental and sustainability claims. Companies will have to be able to substantiate what they communicate about sustainability, climate, environmental benefits, labels, and future goals.

We help you identify critical claims, check evidence, and position your sustainability communication so that it becomes credible, understandable, and less open to attack.

Your result

We are turning Green Claims regulation into an opportunity for better sustainability communication: Together, we develop messages that are technically sound, meet regulatory requirements, and convince your target audiences. This way, you strengthen trust, reduce greenwashing risks, and credibly differentiate yourself from the competition.

  • You know which claims are too general, misleading, or insufficiently substantiated.
  • Your sustainability claims will become more understandable, specific, and credible
  • Critical statements are softened, clarified, or replaced with more viable messages.
  • You identify where data, certificates, methods, target paths, or internal documentation are missing.
  • Marketing, sustainability, sales, and legal have established short feedback loops.
  • With an action plan, you know what needs to be adjusted immediately and what should be built up step by step
  • Your actual sustainability achievements become visible, instead of getting lost in interchangeable standard terms like „green,“ „sustainable,“ or „climate-neutral.“

Our joint process

Project modules

EmpCo Quick-Check

Are your sustainability claims EmpCo-ready? Many companies have built up sustainability claims over years – on websites, in campaigns, product descriptions, presentations, or sales documents. We examine which statements are well-founded, where risks arise, and which claims should be adjusted in the short term.

Proof and data check

Does your evidence support what you are communicating? Good Green Claims need more than just good wording. We check whether your statements are sufficiently supported by data, methods, certificates, target pathways, or internal documentation – and highlight any gaps between your communication and the evidence base.

Claim translation into clear communication

Credible messages from sustainability performance. Many sustainability teams have data, but no clear claims. Many marketing teams have strong messages, but no robust proof. We combine both: we translate your sustainability performance into clear, concrete, and credible communication.

What our customers say

  • Very pleasant cooperation both in the preparation phase and during implementation. The defined goals were exceeded.

    Tourist sustainability strategy for the Leipzig Region destination in a multi-stakeholder process, strategic profiling, action plan, and establishment of organisational structures for implementing the sustainability strategy
    Emilie Dias, Leipzig Tourism and Marketing GmbH
  • We are always happy to be a best practice example with you.

    Tourism sustainability strategy for the North Sea / Büsum destination including situation analysis, surveys, GHG accounting, action plan
    Robert Kowitz, Managing Director of TMS Büsum GmbH
  • Ms Kramer concisely sums up the essential elements of a sustainability strategy in a short time, combining relevance and practical experience with a great presentation.

    Teaching on Sustainability Management in Tourism
    Prof. Dr. Rita Faullant, Director & Scientific Lead MOT / University of Klagenfurt
  • Thank you for the interesting workshop!

    Workshop "Empowering Sustainability" with the Markkleeberg Culture and Tourism Office
    Susann Eube, Equality and Integration Officer for the Markkleeberg City Administration
  • plant values conducted a training session for our sustainability network. The delivery was very professional, practical and motivating for our tourism businesses. Our expectations were exceeded both in terms of expertise and content. Thank you very much!

    Training, coaching, and inspiration for sustainability in tourism operations
    Marie-Claire Landenberger, Sustainability and Digitalisation, Black Forest National Park Region GmbH

Would you like to make your sustainability claims EmpCo-ready?

We examine your claims, sharpen your messages, and create a robust foundation for marketing, law, and sustainability.