There is a lot of talk about sustainable business models, but very few companies take the steps to reorganise their existing business models to make them more sustainable or even to develop new business models for sustainability in parallel. What we often see are smaller or larger ecological or social improvements to the existing business model. However, sustainability usually remains an on-top issue and is often...Read More
When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, as in society as a whole, sustainable change will only succeed if we embed sustainability holistically....Read More
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....Read More
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...Read More
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...Read More
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...Read More
In our guide to biodiversity in companies, we show how specific biodiversity issues can be identified and targets and measures established. In the basic article on biodiversity in companies, we explained why the topic is becoming increasingly relevant, e.g. due to the EU taxonomy or increasingly globalised supply chains. Now we show how a company can find out where and...Read More
The discussion about biodiversity today goes far beyond the protection of cute bees and the questions about biodiversity in companies are constantly increasing. New initiatives are constantly being formed to sensitise companies and provide them with tools. On the other hand, NGOs are increasingly focussing on biodiversity in companies and...Read More
Part 2 of the collection is about everyday life in the company, the office and everything around it. We have compiled a wide range of sustainability tips and tricks.Read More
