By

Toni Kiel
09
Jun

Sustainable business models: 8 strategies with impact & 4 real-life examples

There is a lot of talk about sustainable business models, but very few companies take the steps to reorganise their existing business models to make them more sustainable or even to develop new business models for sustainability in parallel. What we often see are smaller or larger ecological or social improvements to the existing business model. However, sustainability usually remains an on-top issue and is often...
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04
Jun

Over 75 tips for sustainability in the company

Welcome to our collection of sustainability tips. Here you will find all the items at a glance.
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Sustainability transformation, sunrise in front of a green mountain
28
Jan

Sustainability transformation in companies: a guide

When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, as in society as a whole, sustainable change will only succeed if we embed sustainability holistically....
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Sustainability marketing Green Lettering
28
Jan

What is sustainability marketing? Help for marketers and managers

Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....
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Sustainability communication Woman with a leaf
28
Jan

How sustainability communication works - guidance for implementers and tips

For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...
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28
Jan

Avoid greenwashing as a company - in 5 concrete steps

The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...
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28
Dec

What is greenwashing?

Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...
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22
Jun

Step-by-step guide for more biodiversity in companies

In our guide to biodiversity in companies, we show how specific biodiversity issues can be identified and targets and measures established. In the basic article on biodiversity in companies, we explained why the topic is becoming increasingly relevant, e.g. due to the EU taxonomy or increasingly globalised supply chains. Now we show how a company can find out where and...
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Bees as biodiversity
22
Jun

What biodiversity means for companies and how they can contribute to it

The discussion about biodiversity today goes far beyond the protection of cute bees and the questions about biodiversity in companies are constantly increasing. New initiatives are constantly being formed to sensitise companies and provide them with tools. On the other hand, NGOs are increasingly focussing on biodiversity in companies and...
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28
Apr

Sustainability in the office - 26 tips from simple to comprehensive

Part 2 of the collection is about everyday life in the company, the office and everything around it. We have compiled a wide range of sustainability tips and tricks.
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