In this blog post, we look at how sustainability influences the perception of a company in the eyes of potential applicants and existing employees. We also look at how corporate sustainability affects the behaviour of applicants or the ambition to resign. We show conclusively that it is worthwhile for companies to take sustainability into account...Read More
When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, as in society as a whole, sustainable change will only succeed if we embed sustainability holistically....Read More
Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....Read More
For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...Read More
The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...Read More
Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...Read More
