It is an alternative, ethical economic model developed and promoted by the Austrian Association for the Promotion of the Economy for the Common Good. The model defines corporate success on the basis of values orientated towards the common good. The aim of an ethical market economy is therefore a good life. Human dignity, global fairness and solidarity, ecological sustainability, social justice and democratic co-determination are key elements of this. Companies draw up a common good balance sheet using a common good matrix. (www.ecogood.org)
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