Category

Sustainability knowledge and methods
17
May

Sustainability KPIs for every company and every industry

Sustainability KPIs (key performance indicators) are key figures and are suitable for monitoring corporate goals and the achievement of sustainability strategies and for measuring a company's sustainability performance. Sustainability KPIs are also known as sustainability ratios, sustainability indicators or performance indicators. But which sustainability KPIs are important and exciting for my company? How can I measure sustainability and compare myself with other market players and competitors?
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In an interview
09
May

Sustainable knowledge management - consultant Steve Grundig in an interview with econic

In the econic interview, plant values consultant Steve Grundig talks about sustainable knowledge management.
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Sustainability transformation, sunrise in front of a green mountain
28
Jan

Sustainability transformation in companies: a guide

When the business world talks about real change for a future worth living, it implies the sustainability transformation of companies. Many organisations are setting out on this path, adopting sustainability programmes, selling green products or planting entire forests. However, as in society as a whole, sustainable change will only succeed if we embed sustainability holistically....
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Sustainability marketing Green Lettering
28
Jan

What is sustainability marketing? Help for marketers and managers

Sustainability marketing is a field that becomes more important the greater a company's sustainability efforts are. At the same time, sustainability claims are increasingly being used in the marketing of a wide range of companies to attract customers or generally improve their image. Sustainability marketing is caught between ambitious companies that want to communicate their honest achievements and companies that use sustainability as an advertising slogan. ....
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Sustainability communication Woman with a leaf
28
Jan

How sustainability communication works - guidance for implementers and tips

For some, sustainability communication is the new important topic in their own sustainability canon and for others it is already familiar territory. In any case, it is an important discipline for companies. On the one hand, in order to be able to implement their sustainability efforts at all, e.g. because employees have to be motivated to implement them. On the other hand, to make sustainability efforts usable for the company, e.g. by...
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28
Jan

Avoid greenwashing as a company - in 5 concrete steps

The accusation of greenwashing has become increasingly common in recent years, which is why ambitious companies in particular want to avoid greenwashing. The topic is comprehensive and does not harbour simple but complex answers. This means that those responsible have to deal intensively with the matter in order to effectively avoid greenwashing. Despite this complexity, in this article we want to provide...
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28
Dec

What is greenwashing?

Greenwashing is on everyone's lips. Customers want to avoid buying greenwashed products. And companies that are serious about sustainability want to avoid greenwashing. We explain the basics and point out ways to avoid it. Content Definition and examples Reasons for greenwashing: Why do companies carry out greenwashing campaigns? Effects of greenwashing: What are the consequences for...
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2 people talking about sustainability in sales
25
Nov

Sustainability in sales vs. sustainable sales - plus 8 tips

While "sustainable sales" is known as a hallmark of long-term customer relationships, there are as yet few statements on how sustainability can be organised in sales. The latter refers to the totality of economic, ecological and social sustainability in sales. As sales is the decisive tool in customer contact, it has a special role to play in the credible implementation of sustainability activities in the company....
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Bridge with steel structure
25
Oct

Sustainability strategy in social institutions

This article deals with the special features of social institutions and how these should be taken into account in a sustainability strategy.
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24
Oct

Sustainability in social institutions and non-profit organisations - examples, guidelines, assistance

We have compiled best practices, inspiration, guidelines and downloads for social institutions such as schools, daycare centres and care facilities.
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